that never goes out of style.
After obtaining her first diploma from Veloudakis School Fashion in Athens, Greece, Rouba decides to continue her studies in the Chambre Syndicale de la Couture Parisienne to further expand her knowledge in tailoring and design. Her years in France enrich her with a great styling and modeling know-how coupled with an eye-opening experience covering three internships at Christian Dior. Armed with the strong techniques of modern craftsmanship and the eager heart of a young designer, Rouba returns to Lebanon in 1995. It is in her hometown, Tripoli, where she decides to pursue her career. 1998 witnesses the opening of her first atelier and two years later a boutique, which hosts her first ready-to-wear line.